You can create the most fantastic website with exciting graphics and amazing effects, but it wont be viewed by many users if the proper techniques and guidelines aren't followed and carried out so that search engines and users can find you.
There are good and bad SEO techniques and it's not worth it to be banned from search engines doing the wrong techniques. It is important that your web designer understand and abide by these rules.
Search Engine Optimization can be broken down into 3 parts:
1. Organic Search: Website traffic coming directly from search engine results. Each search engine may rank your website differently for various keywords.
2. Paid Search: Website traffic coming from paid advertising. Pay per click is the most common and effective form of paid search. I'd suggest this method to anyone who has a website.
3. Link Building: Website traffic coming from other websites, sometimes called referring sites. This can be done in various ways and has many different types of impact on overall traffic and organic search results.
There are too many factors to list regarding how to properly use SEO for your website. What's important is you understand that all 3 of these areas directly affect each other. If you create advertising text links that are pointing to your website, you're going to be link building by creating links that point to your website, which affect your organic search results.
#1 Rule to know about search engine optimization is that quality, relevant content on your website is the biggest and most crucial tool. Content is King!
#2 Rule is that SEO is an on-going process.
If you'd like to get the most from SEO, you'll want to consistently be updating your website with quality, relevant content. This doesn't appeal to everyone's busy schedule, so you may want to consider hiring an SEO expert on a monthly basis to help with this. We offer hourly or monthly options to help tweak, build links, clean code and/or choose the most effective methods in priority sequence that we feel should be done.
