Color symbolism is as important as text and image in professional logo design. While warm colors are stimulating and moving, cool colors are calming and restful, bringing out this effect in their viewers. Cool colors also symbolize power and authority. In this article, the second of a 3-part series, we cover the specific meanings of the principal cool colors (green, blue and purple) when used in effective logos.

Professional designers understand and take advantage of color symbolism in their logo designs. The warm colors of the color wheel are all effective in stimulating strong emotions in viewers. Nevertheless, each warm color has its own connotations. Learn more about how warm colors are implemented for maximum effect in design in this first article of a 3-part series on color symbolism in logo design!

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