A regularly updated blog brings traffic to your website, which is essential for lead generation!
If you think that Internet marketing is solely about putting up a website, you couldn't be more wrong! People won't buy from a store if they don't know it exists and the same can be said for your website. Business comes from exposure and traffic, which makes blogging so important for your marketing strategy. Blogging is your key to not only getting your company's name out there in the World Wide Web, but also bringing it much deserved attention.
Still not convinced? Here are 3 key reasons you should be updating your blog regularly:
The more content you produce, the more likely someone will catch wind of your website. It's a simple numbers and probability game. Let's say you have 10 blog posts -- each blog post is an entry point into your website, so there are at least 10 possible opportunities for people to find your content and website. If you have 100 blog posts published, your probability of being noticed increases at least tenfold.
Now consider the power of social media. The more blog posts you have, particularly high quality articles, the more likely your content will be shared through social networks and thus read by even more people. An increased quantity of blog posts also increases your chances of ranking in search engines. With more quality blog posts on a specific subject, Google is more likely to recognize your website as an authority on the topic and therefore place your website higher up in their rankings.
A 2012 Hubspot survey of professionals involved in marketing found a direct correlation between how frequently a business posts on their blog and how many new customers the business acquired. The graph presented in the Hubspot eBook "The 2012 State of Inbound Marketing" compares different frequencies of blog posting ranging from posting less than once a month to posting multiple times per day. There is a clear difference between businesses who post on their blogs infrequently with less than half of all blog users who post less than monthly acquiring a customer through their blog. Compare that with the whopping 92% of businesses who gained a customer when blogging multiple times daily!
Website traffic can depend highly your search engine ranking. The way search engines like Google work is that they visit your website whenever there's new content. At every visit, the search engine collects information that will affect whether or not you'll show up in the first page of their search results for certain keywords. (Note that most searchers find what they're looking for within the first page of search results, so it's your goal to get up there!) Regularly updating your blog guarantees that you'll be on Google's radar and the purpose is twofold -- not only do you increase your chances of ranking up top for your target keywords, but you also maintain your position if you're already up there. If you aren't updating, you risk being bypassed by businesses who are regularly posting fresh, high quality content.